.ads-service-page {
  overflow-x: hidden;
  background: var(--color-white);
}

.ads-service-page .section-eyebrow {
  margin-bottom: var(--space-3);
}


.ads-section,
.demo-section,
.landing-section,
.ads-final-cta,
.ads-service-page .audit-section {
  padding-block: var(--space-10);
}

.ads-section-header {
  max-width: 760px;
  margin-bottom: var(--space-8);
}

.ads-section-header--wide {
  max-width: 900px;
}

.ads-section-header h2,
.waste-copy h2,
.landing-copy h2,
.industries-layout h2,
.buyer-layout h2,
.ads-service-page .audit-copy h2,
.ads-final-panel h2 {
  margin: 0 0 var(--space-5);
  color: var(--color-brand);
  font-size: clamp(34px, 4vw, var(--h2-size));
  line-height: 1.13;
}

.ads-section-header > p:not(.section-eyebrow),
.waste-copy > p:not(.section-eyebrow),
.industries-layout > div > p:not(.section-eyebrow),
.buyer-layout > div > p:not(.section-eyebrow) {
  color: var(--color-text-secondary);
  font-size: 17px;
  line-height: 1.7;
}

/* Hero */
.ads-hero {
  padding: var(--space-8) 0 var(--space-9);
  background: var(--color-blue-tint);
}

.ads-hero-layout {
  display: grid;
  grid-template-columns: minmax(0, 0.94fr) minmax(520px, 1.06fr);
  align-items: center;
  gap: var(--space-6);
}

.ads-hero-copy h1 {
  max-width: 720px;
  margin: 0 0 var(--space-5);
  color: var(--color-brand);
  font-size: clamp(43px, 5vw, 62px);
  line-height: 1.06;
  letter-spacing: -0.035em;
}

.ads-hero-copy > p:not(.section-eyebrow):not(.ads-reassurance) {
  max-width: 660px;
  color: var(--color-text-secondary);
  font-size: 19px;
  line-height: 1.65;
}

.ads-hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: var(--space-3);
  margin-block: var(--space-6) var(--space-4);
}

.ads-reassurance {
  margin: 0;
  color: var(--color-text-muted);
  font-size: 14px;
  font-weight: 600;
}

.ads-hero-visual {
  overflow: visible;
  margin: -3% -10% -3% -4%;
  border: 0;
  border-radius: 0;
  background: transparent;
  box-shadow: none;
}

.ads-hero-visual img {
  display: block;
  width: 122%;
  max-width: none;
  height: auto;
  transform: translateX(-5%);
}

/* Immediate value */
.ads-value-strip {
  padding-block: var(--space-6);
  border-block: var(--border-default);
  background: var(--color-white);
}

.ads-value-grid {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
}

.ads-value-grid article {
  padding-inline: var(--space-5);
  border-right: var(--border-default);
}

.ads-value-grid article:first-child {
  padding-left: 0;
}

.ads-value-grid article:last-child {
  padding-right: 0;
  border-right: 0;
}

.ads-value-grid strong {
  color: var(--color-brand);
  font-family: var(--font-heading);
  font-size: 17px;
}

.ads-value-grid p {
  margin: var(--space-1) 0 0;
  color: var(--color-text-muted);
  font-size: 14px;
  line-height: 1.5;
}

/* Expert ownership */
.ads-expert-section {
  padding-block: var(--space-6);
  background: var(--color-surface);
}

.ads-expert-strip {
  display: grid;
  grid-template-columns: 88px minmax(0, 1fr) auto;
  align-items: center;
  gap: var(--space-5);
}

.ads-expert-strip > img {
  width: 88px;
  height: 88px;
  border: 3px solid var(--color-white);
  border-radius: 50%;
  object-fit: cover;
  box-shadow: 0 6px 20px rgb(7 20 38 / 10%);
}

.ads-expert-kicker {
  margin: 0 0 var(--space-1);
  color: var(--color-action-hover);
  font-size: 13px;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.ads-expert-strip h2 {
  margin: 0 0 var(--space-1);
  color: var(--color-brand);
  font-size: 25px;
}

.ads-expert-strip div > p:not(.ads-expert-kicker):not(.ads-support-note) {
  display: flex;
  flex-wrap: wrap;
  gap: var(--space-1) var(--space-3);
  margin: 0 0 var(--space-3);
  color: var(--color-text-secondary);
  font-size: 14px;
}

.ads-expertise {
  display: flex;
  flex-wrap: wrap;
  gap: var(--space-1) var(--space-3);
}

.ads-expertise span {
  color: var(--color-text-muted);
  font-size: 13px;
}

.ads-expertise span + span::before {
  padding-right: var(--space-3);
  color: var(--color-emphasis);
  content: "•";
}

.ads-support-note {
  margin: var(--space-3) 0 0;
  color: var(--color-text-secondary);
  font-size: 14px;
}

/* Waste ledger */
.waste-section {
  background: var(--color-white);
}

.waste-layout {
  display: grid;
  grid-template-columns: minmax(300px, 0.72fr) minmax(0, 1.28fr);
  align-items: start;
  gap: var(--space-9);
}

.waste-copy {
  position: sticky;
  top: 112px;
}

.waste-copy .text-link {
  margin-top: var(--space-4);
}

.waste-ledger {
  border-top: var(--border-default);
}

.waste-ledger article {
  display: grid;
  grid-template-columns: 128px minmax(180px, 0.8fr) minmax(0, 1.2fr);
  align-items: start;
  gap: var(--space-5);
  padding-block: var(--space-6);
  border-bottom: var(--border-default);
}

.waste-ledger article > span {
  color: var(--color-action-hover);
  font-size: 13px;
  font-weight: 700;
  letter-spacing: 0.06em;
  text-transform: uppercase;
}

.waste-ledger h3 {
  margin: 0;
  color: var(--color-brand);
  font-size: 20px;
}

.waste-ledger p {
  margin: 0;
  color: var(--color-text-secondary);
  font-size: 16px;
  line-height: 1.65;
}

/* Campaign system */
.campaign-section {
  background: var(--color-surface);
}

.campaign-system {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  border-top: var(--border-default);
  border-left: var(--border-default);
}

.campaign-type {
  display: grid;
  align-content: start;
  gap: var(--space-5);
  min-height: 250px;
  padding: var(--space-6);
  border-right: var(--border-default);
  border-bottom: var(--border-default);
  background: var(--color-white);
}

.campaign-type--lead {
  grid-column: span 2;
  grid-template-columns: 64px minmax(0, 1fr);
  min-height: 0;
  background: var(--color-blue-tint);
}

.campaign-icon {
  display: grid;
  width: 52px;
  height: 52px;
  place-items: center;
  border: 1px solid rgb(45 115 253 / 26%);
  border-radius: 50%;
  background: var(--color-white);
  color: var(--color-action-hover);
}

.campaign-icon svg {
  width: 27px;
  height: 27px;
  fill: none;
  stroke: currentColor;
  stroke-linecap: round;
  stroke-linejoin: round;
  stroke-width: 1.8;
}

.campaign-type h3 {
  margin: 0 0 var(--space-3);
  color: var(--color-brand);
  font-size: 21px;
}

.campaign-type p {
  margin: 0;
  color: var(--color-text-secondary);
  font-size: 16px;
  line-height: 1.65;
}

.objective-strip {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: var(--space-3);
  padding: var(--space-5);
  margin-top: var(--space-5);
  border: var(--border-default);
  border-radius: var(--radius-lg);
  background: var(--color-white);
}

.objective-strip p {
  margin: 0 var(--space-3) 0 0;
  color: var(--color-text-muted);
  font-size: 14px;
}

.objective-strip strong {
  padding: var(--space-2) var(--space-4);
  border-radius: 999px;
  background: var(--color-accent-tint);
  color: var(--color-brand);
  font-size: 14px;
}

/* Illustrative dashboards */
.demo-section {
  background: var(--color-navy);
}

.ads-section-header--light h2 {
  color: var(--color-white);
}

.ads-section-header--light > p:not(.section-eyebrow) {
  color: rgb(255 255 255 / 70%);
}

.demo-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: var(--space-5);
}

.demo-card {
  overflow: hidden;
  border: 1px solid rgb(255 255 255 / 16%);
  border-radius: var(--radius-lg);
  background: var(--color-navy-surface);
}

.demo-card--featured {
  display: grid;
  grid-column: 1 / -1;
  grid-template-columns: minmax(310px, 0.62fr) minmax(0, 1.38fr);
  align-items: center;
}

.demo-card-copy {
  padding: var(--space-6);
}

.demo-disclosure {
  display: inline-grid;
  gap: 3px;
  padding: var(--space-2) var(--space-3);
  margin: 0 0 var(--space-5);
  border: 1px solid rgb(45 115 253 / 48%);
  border-radius: var(--radius-md);
  background: rgb(45 115 253 / 12%);
  box-shadow: inset 3px 0 var(--color-action);
  color: var(--color-white);
  font-size: 13px;
  letter-spacing: 0.04em;
  text-transform: uppercase;
}

.demo-disclosure strong {
  font-weight: 800;
}

.demo-disclosure span {
  color: rgb(255 255 255 / 82%);
  font-weight: 700;
}

.demo-category {
  margin: 0 0 var(--space-2);
  color: rgb(255 255 255 / 64%);
  font-size: 14px;
}

.demo-card h3 {
  margin: 0 0 var(--space-3);
  color: var(--color-white);
  font-size: clamp(30px, 4vw, 46px);
}

.demo-card-copy > p:last-of-type {
  color: rgb(255 255 255 / 72%);
  font-size: 16px;
}

.demo-card dl {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: var(--space-2) var(--space-4);
  margin: var(--space-5) 0 0;
}

.demo-card dl div {
  display: grid;
  gap: 2px;
}

.demo-card dt {
  color: rgb(255 255 255 / 54%);
  font-size: 13px;
}

.demo-card dd {
  margin: 0;
  color: var(--color-white);
  font-family: var(--font-heading);
  font-size: 16px;
  font-weight: 700;
}

.demo-card figure {
  padding: var(--space-3);
  margin: 0;
  background: rgb(255 255 255 / 4%);
}

.demo-card figure img {
  display: block;
  width: 100%;
  height: auto;
  object-fit: contain;
  border-radius: var(--radius-md);
}

.demo-checkpoint {
  border-bottom: var(--border-default);
  background: var(--color-white);
}

.demo-checkpoint__inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: var(--space-5);
  padding-block: var(--space-5);
}

.demo-checkpoint__inner p {
  margin: 0;
  color: var(--color-brand);
  font-family: var(--font-heading);
  font-size: clamp(18px, 2vw, 22px);
  font-weight: 700;
}

.demo-checkpoint__inner .button {
  flex: 0 0 auto;
}

/* Management scope */
.management-section {
  background: var(--color-white);
}

.management-layout {
  display: grid;
  grid-template-columns: minmax(270px, 0.6fr) minmax(0, 1.4fr);
  align-items: start;
  gap: var(--space-9);
}

.conversion-mini-flow {
  display: grid;
  grid-template-columns: repeat(5, minmax(0, 1fr));
  padding: 0;
  margin: 0 0 var(--space-8);
  border: var(--border-default);
  border-radius: var(--radius-lg);
  background: var(--color-blue-tint);
  list-style: none;
}

.conversion-mini-flow li {
  position: relative;
  display: flex;
  min-width: 0;
  align-items: center;
  gap: var(--space-3);
  padding: var(--space-4);
}

.conversion-mini-flow li + li {
  border-left: var(--border-default);
}

.conversion-mini-flow li:not(:last-child)::after {
  position: absolute;
  z-index: 1;
  top: 50%;
  right: -7px;
  width: 12px;
  height: 12px;
  border-top: 2px solid var(--color-action);
  border-right: 2px solid var(--color-action);
  background: var(--color-blue-tint);
  content: "";
  transform: translateY(-50%) rotate(45deg);
}

.conversion-mini-flow li > span {
  display: grid;
  width: 38px;
  height: 38px;
  flex: 0 0 38px;
  place-items: center;
  border-radius: 50%;
  background: var(--color-white);
  color: var(--color-action-hover);
  box-shadow: 0 0 0 1px var(--color-border);
}

.conversion-mini-flow svg {
  width: 21px;
  height: 21px;
  fill: none;
  stroke: currentColor;
  stroke-linecap: round;
  stroke-linejoin: round;
  stroke-width: 1.8;
}

.conversion-mini-flow strong {
  color: var(--color-brand);
  font-family: var(--font-heading);
  font-size: 14px;
  line-height: 1.3;
}

.management-heading {
  position: sticky;
  top: 112px;
  margin-bottom: 0;
}

.management-groups {
  border-top: var(--border-default);
}

.management-groups article {
  display: grid;
  grid-template-columns: 52px minmax(180px, 0.65fr) minmax(0, 1.35fr);
  gap: var(--space-5);
  padding-block: var(--space-6);
  border-bottom: var(--border-default);
}

.management-groups article > span {
  color: var(--color-emphasis);
  font-family: var(--font-heading);
  font-size: 15px;
  font-weight: 800;
}

.management-groups h3 {
  margin: 0;
  color: var(--color-brand);
  font-size: 21px;
}

.management-groups ul,
.ads-service-page .audit-copy ul {
  padding: 0;
  margin: 0;
  list-style: none;
}

.management-groups li,
.ads-service-page .audit-copy li {
  position: relative;
  padding-left: 16px;
  color: var(--color-text-secondary);
  font-size: 16px;
  line-height: 1.65;
}

.management-groups li::before,
.ads-service-page .audit-copy li::before {
  position: absolute;
  top: 0.65em;
  left: 0;
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--color-emphasis);
  content: "";
}

/* Measurement */
.measurement-section {
  background: var(--color-surface);
}

.platform-row {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  border-top: var(--border-default);
  border-left: var(--border-default);
}

.platform-row article {
  padding: var(--space-6);
  border-right: var(--border-default);
  border-bottom: var(--border-default);
  background: var(--color-white);
}

.platform-row article > span {
  display: grid;
  width: 54px;
  height: 54px;
  place-items: center;
  overflow: hidden;
  margin-bottom: var(--space-5);
  border: var(--border-default);
  border-radius: 50%;
  background: var(--color-white);
}

.platform-row img {
  display: block;
  width: 100%;
  height: 100%;
  object-fit: contain;
}

.platform-symbol {
  color: var(--color-action-hover);
  font-size: 11px;
  font-weight: 800;
}

.platform-row h3 {
  margin: 0 0 var(--space-2);
  color: var(--color-brand);
  font-size: 19px;
}

.platform-row p {
  margin: 0;
  color: var(--color-text-muted);
  font-size: 14px;
  line-height: 1.5;
}

.measurement-outcomes {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: var(--space-5);
  margin-top: var(--space-6);
}

.measurement-outcomes article {
  padding-top: var(--space-5);
  border-top: 3px solid var(--color-brand);
}

.measurement-outcomes p {
  margin: 0 0 var(--space-3);
  color: var(--color-brand);
  font-family: var(--font-heading);
  font-size: 18px;
  font-weight: 700;
}

.measurement-outcomes ul {
  display: flex;
  flex-wrap: wrap;
  gap: var(--space-2);
  padding: 0;
  margin: 0;
  list-style: none;
}

.measurement-outcomes li {
  padding: var(--space-2) var(--space-3);
  border-radius: 999px;
  background: var(--color-blue-tint);
  color: var(--color-text-secondary);
  font-size: 14px;
}

/* Landing-page journey */
.landing-section {
  background: var(--color-navy);
}

.landing-layout {
  display: grid;
  grid-template-columns: minmax(0, 0.9fr) minmax(0, 1.1fr);
  align-items: center;
  gap: var(--space-9);
}

.landing-copy h2 {
  color: var(--color-white);
}

.landing-copy > p:not(.section-eyebrow) {
  color: rgb(255 255 255 / 72%);
  font-size: 17px;
  line-height: 1.7;
}

.founder-roles {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: var(--space-3);
  margin-top: var(--space-6);
}

.founder-roles p {
  display: grid;
  gap: var(--space-1);
  padding: var(--space-4);
  margin: 0;
  border: 1px solid rgb(255 255 255 / 16%);
  border-radius: var(--radius-md);
}

.founder-roles span {
  color: rgb(255 255 255 / 58%);
  font-size: 13px;
}

.founder-roles strong {
  color: var(--color-white);
  font-size: 15px;
}

.landing-journey {
  overflow: hidden;
  border: 1px solid rgb(255 255 255 / 16%);
  border-radius: var(--radius-lg);
  background: var(--color-navy-surface);
}

.landing-journey article {
  display: grid;
  grid-template-columns: 50px minmax(140px, 0.65fr) minmax(0, 1.35fr);
  align-items: center;
  gap: var(--space-4);
  padding: var(--space-6);
  border-bottom: 1px solid rgb(255 255 255 / 12%);
}

.landing-journey article:last-child {
  border-bottom: 0;
}

.landing-journey span {
  color: var(--color-emphasis);
  font-family: var(--font-heading);
  font-weight: 800;
}

.landing-journey strong {
  color: var(--color-white);
  font-family: var(--font-heading);
  font-size: 18px;
}

.landing-journey p {
  margin: 0;
  color: rgb(255 255 255 / 68%);
  font-size: 15px;
  line-height: 1.6;
}

/* Ordered workflows */
.process-section {
  background: var(--color-white);
}

.ads-process {
  position: relative;
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: var(--space-5);
  padding: 0;
  margin: 0;
  list-style: none;
}

.ads-process::before {
  position: absolute;
  top: 25px;
  right: 8%;
  left: 8%;
  height: 1px;
  background: var(--color-border);
  content: "";
}

.ads-process li {
  position: relative;
  padding-top: var(--space-8);
}

.ads-process li > span {
  position: absolute;
  z-index: 1;
  top: 0;
  left: 0;
  display: grid;
  width: 50px;
  height: 50px;
  place-items: center;
  border: var(--border-default);
  border-radius: 50%;
  background: var(--color-white);
  color: var(--color-action-hover);
  font-family: var(--font-heading);
  font-size: 14px;
  font-weight: 800;
}

.ads-process h3 {
  margin: 0 0 var(--space-3);
  color: var(--color-brand);
  font-size: 20px;
}

.ads-process p {
  margin: 0;
  color: var(--color-text-secondary);
  font-size: 16px;
  line-height: 1.65;
}

.monthly-section {
  background: var(--color-blue-tint);
}

.monthly-inclusions {
  display: grid;
  grid-template-columns: repeat(5, minmax(0, 1fr));
  padding: 0;
  margin: 0 0 var(--space-8);
  list-style: none;
  border-top: var(--border-default);
  border-left: var(--border-default);
}

.monthly-inclusions li {
  min-height: 92px;
  padding: var(--space-5);
  border-right: var(--border-default);
  border-bottom: var(--border-default);
  background: rgb(255 255 255 / 66%);
  color: var(--color-brand);
  font-size: 15px;
  font-weight: 600;
}

.monthly-rhythm {
  display: grid;
  grid-template-columns: repeat(5, minmax(0, 1fr));
  padding: 0;
  margin: 0;
  list-style: none;
  counter-reset: monthly-step;
}

.monthly-rhythm-panel {
  overflow: hidden;
  border: var(--border-default);
  border-radius: var(--radius-lg);
  background: var(--color-white);
  box-shadow: var(--shadow-soft);
}

.monthly-rhythm-panel > p {
  display: flex;
  align-items: center;
  gap: var(--space-2);
  padding: var(--space-3) var(--space-5);
  margin: 0;
  border-bottom: var(--border-default);
  color: var(--color-action-hover);
  font-size: 13px;
  font-weight: 800;
  letter-spacing: 0.05em;
  text-transform: uppercase;
}

.monthly-rhythm-panel > p span {
  display: grid;
  width: 24px;
  height: 24px;
  place-items: center;
  border-radius: 50%;
  background: var(--color-blue-tint);
}

.monthly-rhythm-panel svg {
  width: 15px;
  height: 15px;
  fill: none;
  stroke: currentColor;
  stroke-linecap: round;
  stroke-linejoin: round;
  stroke-width: 2;
}

.monthly-rhythm li {
  position: relative;
  min-height: 96px;
  padding: var(--space-5) var(--space-4) var(--space-4) 58px;
  color: var(--color-brand);
  counter-increment: monthly-step;
  font-family: var(--font-heading);
  font-size: 15px;
  font-weight: 700;
}

.monthly-rhythm li::before {
  position: absolute;
  top: var(--space-5);
  left: 16px;
  display: grid;
  width: 30px;
  height: 30px;
  place-items: center;
  border-radius: 50%;
  background: var(--color-action);
  color: var(--color-white);
  content: counter(monthly-step, decimal-leading-zero);
  font-size: 11px;
}

.monthly-rhythm li + li {
  border-left: var(--border-default);
}

.monthly-rhythm li:not(:last-child)::after {
  position: absolute;
  z-index: 1;
  top: 34px;
  right: -7px;
  width: 12px;
  height: 12px;
  border-top: 2px solid var(--color-action);
  border-right: 2px solid var(--color-action);
  background: var(--color-white);
  content: "";
  transform: rotate(45deg);
}

/* Industries */
.industries-section {
  background: var(--color-navy);
}

.industries-layout {
  display: grid;
  grid-template-columns: minmax(280px, 0.72fr) minmax(0, 1.28fr);
  align-items: center;
  gap: var(--space-9);
}

.industries-layout h2 {
  color: var(--color-white);
}

.industries-layout > div > p:not(.section-eyebrow) {
  color: rgb(255 255 255 / 68%);
}

.industries-layout ul {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  padding: 0;
  margin: 0;
  list-style: none;
  border-top: 1px solid rgb(255 255 255 / 16%);
}

.industries-layout li {
  padding: var(--space-4);
  border-right: 1px solid rgb(255 255 255 / 16%);
  border-bottom: 1px solid rgb(255 255 255 / 16%);
  color: var(--color-white);
  font-family: var(--font-heading);
  font-size: 16px;
  font-weight: 700;
}

.industries-layout li:nth-child(even) {
  border-right: 0;
}

/* Audit form */
.ads-service-page .audit-section {
  background: var(--color-brand);
}

.ads-service-page .audit-panel {
  display: grid;
  grid-template-columns: minmax(0, 0.9fr) minmax(420px, 1.1fr);
  align-items: start;
  gap: var(--space-9);
}

.ads-service-page .audit-copy h2 {
  color: var(--color-white);
}

.ads-service-page .audit-copy > p:not(.section-eyebrow) {
  color: rgb(255 255 255 / 72%);
  font-size: 17px;
  line-height: 1.7;
}

.ads-service-page .audit-copy ul {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: var(--space-2) var(--space-5);
  margin-block: var(--space-6);
}

.ads-service-page .audit-copy li {
  color: rgb(255 255 255 / 76%);
  font-size: 14px;
}

.ads-service-page .audit-copy > strong {
  color: var(--color-white);
  font-family: var(--font-heading);
  font-size: 18px;
}

.ads-service-page .audit-form {
  background: var(--color-white);
}

.ads-service-page .audit-form input,
.ads-service-page .audit-form select,
.ads-service-page .audit-form textarea {
  width: 100%;
  min-height: 48px;
  padding: 12px 14px;
}

.ads-service-page .audit-form textarea {
  min-height: 104px;
  resize: vertical;
}

/* Why and reviews */
.why-section {
  background: var(--color-white);
}

.why-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  border-top: var(--border-default);
  border-left: var(--border-default);
}

.why-grid article {
  min-height: 190px;
  padding: var(--space-6);
  border-right: var(--border-default);
  border-bottom: var(--border-default);
}

.why-grid h3 {
  margin: 0 0 var(--space-3);
  color: var(--color-brand);
  font-size: 20px;
}

.why-grid p {
  margin: 0;
  color: var(--color-text-secondary);
  font-size: 16px;
  line-height: 1.65;
}

.reviews-section {
  background: var(--color-surface);
}

.ads-reviews {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  border-block: var(--border-default);
}

.ads-reviews article {
  display: flex;
  flex-direction: column;
  padding: var(--space-6);
  border-right: var(--border-default);
}

.ads-reviews article:last-child {
  border-right: 0;
}

.ads-reviews article > div {
  display: flex;
  flex-wrap: wrap;
  gap: var(--space-2);
  color: var(--color-text-muted);
  font-size: 14px;
}

.ads-reviews article > div span:first-child {
  color: var(--color-emphasis);
  letter-spacing: 0.08em;
}

.ads-reviews blockquote {
  margin: var(--space-5) 0;
}

.ads-reviews blockquote p {
  margin: 0;
  color: var(--color-text-secondary);
  font-size: 16px;
  line-height: 1.7;
}

.ads-reviews article > strong {
  margin-top: auto;
  color: var(--color-brand);
  font-family: var(--font-heading);
}

/* Pricing */
.pricing-section {
  background: var(--color-white);
}

.pricing-bands {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  overflow: hidden;
  border: var(--border-default);
  border-radius: var(--radius-lg);
}

.pricing-media-note {
  display: flex;
  align-items: flex-start;
  gap: var(--space-3);
  padding: var(--space-4) var(--space-5);
  border: 1px solid rgb(45 115 253 / 28%);
  border-radius: var(--radius-md);
  background: var(--color-blue-tint);
  color: var(--color-brand) !important;
  font-size: 16px !important;
  font-weight: 700;
  line-height: 1.55 !important;
}

.pricing-media-note > span {
  display: grid;
  width: 24px;
  height: 24px;
  flex: 0 0 24px;
  place-items: center;
  border-radius: 50%;
  background: var(--color-action);
  color: var(--color-white);
  font-family: var(--font-heading);
  font-size: 14px;
  font-weight: 800;
}

.pricing-bands article {
  padding: var(--space-7);
  background: var(--color-blue-tint);
}

.pricing-bands article + article {
  border-left: var(--border-default);
  background: var(--color-white);
}

.pricing-bands p {
  margin: 0 0 var(--space-4);
  color: var(--color-text-secondary);
  font-size: 16px;
}

.pricing-bands h3 {
  margin: 0;
  color: var(--color-brand);
  font-size: clamp(32px, 4vw, 46px);
}

.pricing-bands h3 span {
  display: block;
  margin-top: var(--space-2);
  color: var(--color-text-muted);
  font-family: var(--font-body);
  font-size: 15px;
  font-weight: 500;
}

.pricing-examples {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  margin-top: var(--space-5);
  border-top: var(--border-default);
  border-left: var(--border-default);
}

.pricing-examples div {
  display: grid;
  gap: var(--space-2);
  padding: var(--space-5);
  border-right: var(--border-default);
  border-bottom: var(--border-default);
}

.pricing-examples span {
  color: var(--color-text-muted);
  font-size: 14px;
}

.pricing-examples strong {
  color: var(--color-brand);
  font-size: 16px;
}

/* Buyer checklist and FAQ */
.buyer-section {
  background: var(--color-blue-tint);
}

.buyer-layout {
  display: grid;
  grid-template-columns: minmax(280px, 0.72fr) minmax(0, 1.28fr);
  align-items: start;
  gap: var(--space-9);
}

.buyer-layout ol {
  padding: 0;
  margin: 0;
  list-style: none;
  counter-reset: buyer;
  border-top: var(--border-default);
}

.buyer-layout li {
  position: relative;
  min-height: 66px;
  padding: var(--space-5) 0 var(--space-5) 62px;
  border-bottom: var(--border-default);
  color: var(--color-brand);
  counter-increment: buyer;
  font-size: 16px;
  font-weight: 600;
  line-height: 1.55;
}

.buyer-layout li::before {
  position: absolute;
  top: 14px;
  left: 0;
  display: grid;
  width: 38px;
  height: 38px;
  place-items: center;
  border: var(--border-default);
  border-radius: 50%;
  background: var(--color-white);
  color: var(--color-action-hover);
  content: counter(buyer, decimal-leading-zero);
  font-family: var(--font-heading);
  font-size: 13px;
  font-weight: 800;
}

.ads-service-page .faq-section {
  background: var(--color-white);
}

.ads-service-page .faq-layout {
  display: grid;
  grid-template-columns: minmax(250px, 0.52fr) minmax(0, 1.48fr);
  align-items: start;
  gap: var(--space-9);
}

.ads-service-page .faq-heading {
  position: sticky;
  top: 112px;
}

.ads-service-page .faq-list {
  border-top: var(--border-default);
}

/* Final CTA */
.ads-final-cta {
  background: var(--color-navy);
}

.ads-final-panel {
  display: grid;
  grid-template-columns: minmax(0, 1.25fr) minmax(300px, 0.75fr);
  align-items: center;
  gap: var(--space-9);
}

.ads-final-panel h2 {
  color: var(--color-white);
}

.ads-final-panel > div:first-child > p:not(.section-eyebrow) {
  color: rgb(255 255 255 / 70%);
  font-size: 17px;
  line-height: 1.7;
}

.ads-final-panel > div:last-child {
  display: flex;
  flex-direction: column;
  gap: var(--space-3);
}

@media (max-width: 1100px) {
  .ads-hero-layout {
    grid-template-columns: minmax(0, 0.95fr) minmax(440px, 1.05fr);
    gap: var(--space-5);
  }

  .ads-hero-visual {
    margin: -2% -7% -2% -2%;
  }

  .ads-hero-visual img {
    width: 116%;
    transform: translateX(-4%);
  }

  .ads-hero-copy h1 {
    font-size: clamp(42px, 5vw, 54px);
  }

  .campaign-system {
    grid-template-columns: repeat(3, minmax(0, 1fr));
  }

  .campaign-type--lead {
    grid-column: span 2;
  }

  .monthly-inclusions,
  .monthly-rhythm {
    grid-template-columns: repeat(3, minmax(0, 1fr));
  }

  .conversion-mini-flow {
    grid-template-columns: repeat(5, minmax(0, 1fr));
  }

  .conversion-mini-flow li {
    flex-direction: column;
    align-items: flex-start;
  }

  .monthly-rhythm li:nth-child(4) {
    border-left: 0;
  }

  .monthly-rhythm li:nth-child(n + 4) {
    border-top: 0;
  }
}

@media (max-width: 899px) {
  .ads-hero-layout,
  .waste-layout,
  .management-layout,
  .landing-layout,
  .industries-layout,
  .ads-service-page .audit-panel,
  .buyer-layout,
  .ads-service-page .faq-layout,
  .ads-final-panel,
  .demo-card--featured {
    grid-template-columns: 1fr;
  }

  .ads-hero-visual {
    max-width: 760px;
    margin: -2% auto;
  }

  .ads-hero-visual img {
    width: 106%;
    max-width: none;
    transform: translateX(-3%);
  }

  .waste-copy,
  .management-heading,
  .ads-service-page .faq-heading {
    position: static;
  }

  .waste-layout,
  .management-layout,
  .landing-layout,
  .industries-layout,
  .buyer-layout,
  .ads-service-page .faq-layout,
  .ads-final-panel {
    gap: var(--space-7);
  }

  .campaign-system,
  .platform-row {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .demo-card--featured {
    grid-column: auto;
  }

  .demo-card dl {
    display: none;
  }

  .management-groups article {
    grid-template-columns: 42px minmax(180px, 0.65fr) minmax(0, 1.35fr);
  }

  .pricing-examples {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .demo-checkpoint__inner {
    align-items: flex-start;
  }

  .ads-expert-strip {
    grid-template-columns: 72px minmax(0, 1fr) auto;
  }

  .ads-expert-strip > img {
    width: 72px;
    height: 72px;
  }
}

@media (max-width: 700px) {
  .ads-section,
  .demo-section,
  .landing-section,
  .ads-final-cta,
  .ads-service-page .audit-section {
    padding-block: var(--space-8);
  }

  .ads-hero {
    padding: var(--space-6) 0 var(--space-8);
  }

  .ads-hero-copy h1 {
    font-size: var(--mobile-h1);
  }

  .ads-hero-copy > p:not(.section-eyebrow):not(.ads-reassurance) {
    font-size: var(--mobile-body-large);
  }

  .ads-hero-actions,
  .ads-final-panel > div:last-child {
    display: grid;
  }

  .ads-hero-actions .button,
  .ads-final-panel .button {
    width: 100%;
  }

  .ads-value-grid,
  .campaign-system,
  .platform-row,
  .measurement-outcomes,
  .ads-process,
  .monthly-inclusions,
  .monthly-rhythm,
  .why-grid,
  .ads-reviews,
  .pricing-bands,
  .pricing-examples,
  .demo-grid {
    grid-template-columns: 1fr;
  }

  .demo-checkpoint__inner {
    display: grid;
  }

  .demo-checkpoint__inner .button {
    width: 100%;
  }

  .conversion-mini-flow {
    grid-template-columns: 1fr;
  }

  .conversion-mini-flow li {
    min-height: 62px;
    flex-direction: row;
    padding: var(--space-3) var(--space-4);
  }

  .conversion-mini-flow li + li {
    border-top: var(--border-default);
    border-left: 0;
  }

  .conversion-mini-flow li:not(:last-child)::after {
    top: auto;
    right: auto;
    bottom: -7px;
    left: 31px;
    transform: rotate(135deg);
  }

  .ads-value-grid article,
  .ads-value-grid article:first-child,
  .ads-value-grid article:last-child {
    padding: var(--space-4) 0;
    border-right: 0;
    border-bottom: var(--border-default);
  }

  .ads-value-grid article:last-child {
    border-bottom: 0;
  }

  .ads-expert-strip {
    grid-template-columns: 64px minmax(0, 1fr);
    align-items: start;
  }

  .ads-expert-strip > img {
    width: 64px;
    height: 64px;
  }

  .ads-expert-strip > .text-link {
    grid-column: 2;
    justify-self: start;
  }

  .waste-ledger article,
  .management-groups article,
  .landing-journey article {
    grid-template-columns: 1fr;
    gap: var(--space-2);
  }

  .campaign-type,
  .campaign-type--lead {
    grid-column: auto;
    grid-template-columns: 52px minmax(0, 1fr);
    min-height: 0;
    padding: var(--space-5);
  }

  .objective-strip {
    align-items: flex-start;
  }

  .demo-disclosure {
    border-radius: var(--radius-md);
  }

  .founder-roles,
  .industries-layout ul,
  .ads-service-page .audit-copy ul {
    grid-template-columns: 1fr;
  }

  .ads-process::before {
    display: none;
  }

  .ads-process li {
    min-height: 0;
    padding: 0 0 var(--space-6) 72px;
    border-left: var(--border-default);
  }

  .ads-process li > span {
    top: 0;
    left: -25px;
  }

  .monthly-rhythm li,
  .monthly-rhythm li:nth-child(4),
  .monthly-rhythm li:nth-child(n + 4) {
    border: 0;
    border-bottom: var(--border-default);
  }

  .monthly-rhythm li {
    min-height: 76px;
    padding: var(--space-4) var(--space-4) var(--space-4) 62px;
  }

  .monthly-rhythm li::before {
    top: var(--space-4);
  }

  .monthly-rhythm li:not(:last-child)::after {
    top: auto;
    right: auto;
    bottom: -7px;
    left: 25px;
    transform: rotate(135deg);
  }

  .industries-layout li {
    border-right: 0;
  }

  .ads-service-page .audit-form,
  .demo-card-copy,
  .ads-reviews article {
    padding: var(--space-5);
  }

  .ads-reviews article {
    border-right: 0;
    border-bottom: var(--border-default);
  }

  .ads-reviews article:last-child {
    border-bottom: 0;
  }

  .pricing-bands article + article {
    border-top: var(--border-default);
    border-left: 0;
  }
}

@media (max-width: 460px) {


  .ads-hero-copy h1 {
    font-size: 36px;
  }

  .ads-section-header h2,
  .waste-copy h2,
  .landing-copy h2,
  .industries-layout h2,
  .buyer-layout h2,
  .ads-service-page .audit-copy h2,
  .ads-final-panel h2 {
    font-size: var(--mobile-h2);
  }

  .demo-card figure {
    padding: var(--space-2);
  }

  .pricing-bands article {
    padding: var(--space-5);
  }

  .pricing-bands h3 {
    font-size: 32px;
  }
}

@media (prefers-reduced-motion: reduce) {
  .ads-service-page *,
  .ads-service-page *::before,
  .ads-service-page *::after {
    scroll-behavior: auto !important;
    transition-duration: 0.01ms !important;
  }
}
/* Keep the approved hero artwork fluid within its desktop/tablet grid column. */
@media (min-width: 769px) {
  .ads-hero-layout > * {
    min-width: 0;
  }

  .ads-hero-visual {
    width: 100%;
    max-width: 100%;
    margin-inline: 0;
  }

  .ads-hero-visual img {
    width: 100%;
    max-width: 100%;
    transform: none;
  }
}