CASE STUDY · NEW BRAND SEO
How a New B2B Travel Brand Built 6.82K Organic Clicks Through Search
A new website, targeted service pages, search-focused content and clearer conversion paths helped a B2B corporate travel brand establish measurable organic visibility.
- Organic Clicks
- 6.82K
- Search Impressions
- 318K
- Click-through Rate
- 2.8%
- Average Position
- 18.4
THE STARTING POINT
The Starting Point
As a new brand, the business began with very low organic visibility and needed a clearer way to reach companies researching corporate travel solutions.
- New Brand FoundationThe business needed a website foundation capable of explaining its corporate travel offer.
- Service VisibilityPriority corporate travel services needed focused pages for relevant searches.
- Content DepthThe site needed useful search-focused content supporting B2B discovery.
- Lead JourneyCommercial visitors needed clearer calls to action and lead forms.
THE WORK
What Digirank Changed
The implementation established the website and the search-led content system described in the supplied scope.
Website Build
Built and optimised the website around the corporate travel customer journey.
Targeted Service Pages
Created focused pages for priority corporate travel solutions.
SEO-Focused Content
Developed content designed to answer relevant business travel needs and support discovery.
Conversion-Focused CTAs
Improved calls to action and lead forms so interested businesses had a clear next step.
CONNECTED STRATEGY
Connecting Discovery to Action
The work connected a new digital foundation with discoverable service information and clear B2B actions.
- 01Website FoundationCreates a credible home for a new B2B travel brand.
- 02Service RelevanceGives priority solutions focused search destinations.
- 03Content DiscoveryBuilds useful entry points around business travel needs.
- 04Lead PathDirects commercial visitors toward a clear response route.
These elements worked together. No single tactic is presented as the sole cause of the overall result.
Google Search Console — Recorded Organic Visibility Trend
First-party Google performance evidence showing the supplied cumulative metrics and a clear upward trend. No before-period comparison is claimed.
THE RESULTS
What the Platform Evidence Shows
The supplied Search Console view records meaningful organic visibility for the new brand without establishing a specific before-period comparison.
- Organic clicks recordedThe supplied period records 6.82K organic clicks.
- Search impressions recordedThe supplied period records 318K search impressions.
- CTR recordedClick-through rate is shown as 2.8%.
- Average position recordedAverage position is shown as 18.4, alongside a clear upward visibility trend.
BUSINESS INTERPRETATION
Why the Improvement Matters
For a new B2B brand, established search visibility creates more opportunities to be discovered by companies researching relevant travel solutions.
- The new brand established measurable organic discovery
- Priority services gained focused search destinations
- Content created additional paths into the website
- Commercial visitors received clearer calls to action
PRACTICAL LESSONS
What This Engagement Demonstrates
- 01
Build the search foundation with the website
A new brand can align structure, content and conversion paths from the beginning.
- 02
Give B2B services focused pages
Corporate buyers need clear destinations for distinct travel requirements.
- 03
Use content to support a longer research journey
Useful information can create more discovery points before a buyer is ready to enquire.
- 04
Do not invent a baseline
A strong cumulative result should stand on its own when no verified comparison period is available.
FREE VISIBILITY REVIEW
Want to Build Stronger Search Visibility for a New or Growing Brand?
Get a free SEO & AI Visibility Audit covering your website structure, service pages, content opportunities and conversion journey.