Google Ads
Search, Performance Max, Display, YouTube, Shopping, remarketing and lead-generation campaigns.
CO-FOUNDER & MANAGING DIRECTOR · DIGIRANK
Co-Founder & Managing Director, Digirank
Paid Growth, Lead Generation & Social Media
Rajasekhar leads Digirank’s work across Google Ads, Meta Ads, paid-media strategy, lead generation, Social Media Marketing, campaign strategy, conversion tracking and performance optimisation.
AREAS OF EXPERTISE
Paid and organic disciplines connected around clearer acquisition decisions.
Search, Performance Max, Display, YouTube, Shopping, remarketing and lead-generation campaigns.
Facebook and Instagram campaigns, creative testing, audiences, Pixel/CAPI and conversion optimisation.
Campaign strategy built around enquiries, qualified leads, CPL and conversion paths.
Organic content strategy, platform-specific content, creative direction and community growth.
Budget allocation, campaign structure, audience intent, tracking and ongoing optimisation.
HOW THE EXPERTISE CONNECTS



GENUINE CLIENT FEEDBACK
No illustrative Google Ads or Meta Ads dashboard is presented here as a client result.
“Highly recommended! The team at Digirank crafted a customized PPC and SEO strategy that increased our website traffic and engagement in just weeks. Excellent service and transparent reporting.”
“Had a great experience with Digirank. Their service was professional, responsive, and delivered good results. Thanks to the entire team keep supporting us.”
“Great experience working with Digirank for developing the website for Kickstart Business Advisors LLP. The team was professional, responsive, and delivered a well-designed website on time. Highly recommended for anyone looking for quality website development services.”
Verified paid-media case studies will be added as approved client data becomes available. Explore real Digirank website and search work in the meantime.
View Real Client Work




GOOGLE ADSPAID SEARCH
Rajasekhar’s role covers keyword and search-intent strategy, campaign architecture, budget planning, ad copy, conversion tracking, negative keywords, bid and budget optimisation, reporting and lead-generation strategy.
Explore Google Ads ServicesSOCIAL MEDIA STRATEGY
Rajasekhar supports social media strategy, content planning, creative direction, platform-specific content, brand communication, social discoverability and performance review. Organic Social Media Marketing remains distinct from paid Meta Ads management.
Explore Social Media MarketingPOINT OF VIEW
Do not increase budget until the campaign is measuring the right business actions.
More traffic is not useful if the audience or search intent is wrong.
Especially on Meta, creative quality and testing directly affect campaign learning.
Campaign performance depends on what happens after the click.
CHANNEL FIT
The right starting point depends on customer intent, buying cycle, offer, budget, lead value and the conversion path.

Best suited to capturing existing search intent when people already look for a recognisable product, service or problem.

Best suited to generating demand, reaching relevant audiences and testing creative-led acquisition.
Neither channel is universally better. Each needs a clear funnel job and measurement plan.
LANDING PAGE & CRO COLLABORATION
SERVICES LED / CONNECTED
INDUSTRY CONTEXT
Campaign decisions should reflect the buying cycle, audience intent, lead value, competition, creative potential and sales process.
WORKING WITH CLIENTS
Rajasekhar leads paid campaign strategy and ongoing optimisation within a clear monthly communication and reporting cadence.
AUTHORED INSIGHTS
A practical framework for deciding when organic search, paid search or both fit the business situation.
Read InsightHow demand state, creative requirements, measurement and landing-page readiness affect channel choice.
Read InsightA no-guesswork model connecting capacity, demand forecasts, measurement and test budgets.
Read InsightABOUT DIGIRANK
Rajasekhar co-leads Digirank alongside Lakshmipathy, combining paid acquisition with search, website and conversion expertise.
Learn More About DigirankSTART A CONVERSATION
Talk to Digirank about Google Ads, Meta Ads, lead generation or social strategy and identify the highest-priority opportunities for your business.