CASE STUDY · SEO + LOCAL SEARCH

How an Interior Design Business Grew Organic Clicks from 1.05K to 6.42K

Service and location-focused pages, high-intent optimisation, Local SEO and clearer enquiry paths helped strengthen organic visibility for an interior design and home renovation business.

Client
Interior Design & Home Renovation Company — Client Identity Confidential
Services
Service Pages · Location Pages · SEO · Local SEO · Conversion Optimisation
Evidence Period
Last 3 months vs previous 3 months
Organic Clicks
1.05K6.42K
Search Impressions
71.3K291K
Click-through Rate
1.5%2.2%
Average Position
27.418.2

THE STARTING POINT

The Starting Point

The business had a strong portfolio but was not receiving enough organic discovery from people researching interior design and renovation services.

  • Service ArchitectureInterior design and renovation services needed clearer, focused destinations.
  • Location RelevanceThe website needed stronger relevance for priority service and location searches.
  • Local DiscoveryWebsite and Google Business Profile visibility needed to work together more effectively.
  • Enquiry JourneyVisitors needed clearer calls to action after reviewing services and portfolio information.

THE WORK

What Digirank Changed

The implementation focused on the supplied service, location, local-search and conversion priorities.

  1. Service & Location Pages

    Created focused landing pages around priority services and relevant locations.

  2. High-Intent Optimisation

    Optimised pages for relevant interior design and renovation searches.

  3. Local SEO & GBP

    Improved Local SEO and Google Business Profile visibility to support nearby discovery.

  4. Clearer Enquiry Paths

    Added more direct calls to action and conversion paths across key pages.

CONNECTED STRATEGY

Connecting Discovery to Action

The work connected service relevance, local discovery, portfolio-led trust and a clearer route to enquiry.

  1. 01Service RelevanceClarifies the interior design or renovation need.
  2. 02Location DiscoveryConnects relevant services with local search intent.
  3. 03Trust & PortfolioHelps visitors evaluate the business after discovery.
  4. 04Enquiry PathProvides a clear next step from interest to contact.

These elements worked together. No single tactic is presented as the sole cause of the overall result.

BEFORE / AFTER

A Clear Change in Search Performance

BEFORE · PREVIOUS 3 MONTHS

Starting Performance

Organic Clicks
1.05K
Search Impressions
71.3K
CTR
1.5%
Average Position
27.4

AFTER · LATEST 3 MONTHS

Latest Performance

Organic Clicks
6.42K
Search Impressions
291K
CTR
2.2%
Average Position
18.2
REAL FIRST-PARTY EVIDENCE

Google Search Console — Last 3 Months vs Previous 3 Months

First-party Google performance evidence. Client identity withheld for confidentiality.

Google Search Console comparison showing 6.42K clicks, 291K impressions, 2.2 percent CTR and 18.2 average position in the latest three months
Google Search Console comparison supplied for this confidential interior design and renovation engagement.

THE RESULTS

What the Platform Evidence Shows

The supplied comparison records stronger visibility, traffic and average search position in the latest period.

  • Organic clicks increasedClicks moved from 1.05K to 6.42K.
  • Search impressions expandedImpressions increased from 71.3K to 291K.
  • CTR improvedClick-through rate moved from 1.5% to 2.2%.
  • Average position improvedAverage position changed from 27.4 to 18.2.

BUSINESS INTERPRETATION

Why the Improvement Matters

Stronger organic and local discovery creates more opportunities for potential customers to find relevant design and renovation services while researching options.

  • More opportunities to appear for priority services
  • Broader visibility across service and location searches
  • More organic visits to evaluate the business and portfolio
  • A clearer route from service interest to contact

PRACTICAL LESSONS

What This Engagement Demonstrates

  1. 01

    Separate distinct services clearly

    Interior design and renovation needs should have focused, useful destinations.

  2. 02

    Connect service and location relevance

    Local intent is easier to understand when architecture reflects both what and where.

  3. 03

    Use the portfolio to support trust after discovery

    Visibility creates the visit; clear work examples help visitors evaluate fit.

  4. 04

    Keep conversion interpretation evidence-led

    Search growth is verified here, while enquiry growth requires separate conversion evidence.

CONNECTED SERVICES

FREE VISIBILITY REVIEW

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