CASE STUDY · B2B SEO
How a B2B Rental Company Grew Organic Clicks from 1.05K to 6.47K
Core rental-page optimisation, targeted pages for different requirements, technical SEO, supporting content and stronger internal links helped expand organic visibility for commercial rental searches.
- Organic Clicks
- 1.05K→6.47K
- Search Impressions
- 98.3K→427K
- Click-through Rate
- 1.1%→1.5%
- Average Position
- 27.3→14.8
THE STARTING POINT
The Starting Point
The website was not ranking well for commercial rental searches and needed stronger discovery among businesses researching laptops and IT equipment.
- Core Rental PagesPriority laptop and equipment rental pages needed stronger commercial relevance.
- Requirement CoverageDifferent business rental needs required focused, discoverable destinations.
- Technical & On-Page SEOThe website needed a stronger foundation for crawlability and page understanding.
- B2B Discovery PathsContent and internal links needed to connect research with relevant rental services.
THE WORK
What Digirank Changed
The implementation focused on the supplied rental-page, technical, content and internal-linking priorities.
Core Service Optimisation
Optimised the main laptop and IT equipment rental pages around relevant commercial needs.
Targeted Rental Pages
Created focused pages for different rental requirements and B2B use cases.
Technical & On-Page SEO
Improved technical foundations and on-page relevance across priority pages.
Content & Internal Linking
Built supporting SEO content and stronger internal links for B2B search journeys.
CONNECTED STRATEGY
Connecting Discovery to Action
The work connected broad commercial discovery with focused rental requirements and clearer paths into priority services.
- 01Commercial IntentIdentifies the rental need behind a business search.
- 02Focused RequirementDirects users to the most relevant rental page.
- 03Supporting ContentAnswers related questions and expands discovery paths.
- 04Internal JourneyConnects research pages with core commercial services.
These elements worked together. No single tactic is presented as the sole cause of the overall result.
BEFORE / AFTER
A Clear Change in Search Performance
BEFORE · PREVIOUS 3 MONTHS
Starting Performance
- Organic Clicks
- 1.05K
- Search Impressions
- 98.3K
- CTR
- 1.1%
- Average Position
- 27.3
AFTER · LATEST 3 MONTHS
Latest Performance
- Organic Clicks
- 6.47K
- Search Impressions
- 427K
- CTR
- 1.5%
- Average Position
- 14.8
Google Search Console — Last 3 Months vs Previous 3 Months
First-party Google performance evidence. Client identity withheld for confidentiality.
THE RESULTS
What the Platform Evidence Shows
The supplied comparison records stronger organic visibility, traffic and average position for the latest period.
- Organic clicks increasedClicks moved from 1.05K to 6.47K.
- Search impressions expandedImpressions increased from 98.3K to 427K.
- CTR improvedClick-through rate moved from 1.1% to 1.5%.
- Average position improvedAverage position changed from 27.3 to 14.8.
BUSINESS INTERPRETATION
Why the Improvement Matters
Stronger commercial-search visibility creates more opportunities for businesses to discover relevant laptop and IT equipment rental options.
- More opportunities across commercial rental searches
- Broader discovery for different rental requirements
- Stronger paths from supporting content to core services
- Improved average visibility across the supplied period
PRACTICAL LESSONS
What This Engagement Demonstrates
- 01
Structure pages around real rental requirements
Different equipment, duration and business needs benefit from focused destinations.
- 02
Support core services with useful content
Research-oriented pages can create additional entry points into commercial services.
- 03
Use internal links to guide B2B journeys
Connections between information and rental pages help users reach the relevant offer.
- 04
Keep results interpretation separate from conversion claims
Search visibility is verified; leads and revenue require their own evidence.
FREE VISIBILITY REVIEW
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